Design course aims at not educating designers, but improving the skills of a manager working with designers, developing the skill of communicating with designers, and developing the skill and criteria of evaluating a design. The process starts with comprehending the concept of " design thinking" that can be used in every field of the business world, and continues with the place and importance of design in building a brand. It will also address the importance of proper brief preparation, presentation and package design for the brand, and contemporary marketing issues such as service and experience design. At certain points of all these studies, the concepts will be analyzed through real examples and practices by means of studies to be conducted with different brands related to the topic.
